The Marketing and Sales Department targets and tackles a variety of sales goals through its administrative divisions: Marketing, Advertising, Social Media, Digital, Retail Operations, Campus Planning, and Sales and Ticketing. In addition, the department stewards the institutional Brand through visual and written communications, as well in the patron experience and audience engagement. The Marketing team strategizes and implements campaigns for the 2000+ performances on stage annually with an emphasis on data analysis and responsive advertising. The Advertising team creates compelling written and graphic communications that sell performances, promote community engagement, and support the institutional mission. The Social Media team uses paid and organic promotion on multiple platforms to widen the reach of advertising and marketing efforts. The Digital team is responsible for all consumer-facing website, multimedia, and broadcast content for the Center. Retail Operations manages the Gift Shops and concession sales. Sales and Ticketing oversees the Box Office, Group Sales, Subscriptions, and customer service.